Why we use Twitter and Facebook.

Photo courtesy of Flickr/Matt Hamm

As most of you know, we did a recent survey about Twitter, Facebook, and this blog. We wanted to find out what our fans think of our use of them and how we can make them better.

So here are some reason why we use them.

1. You are on it. We want to be able to interact with you and build relationships with our guests and fans that come to Chick-fil-A. We really do care about all of you and are so appreciative of your support for Chick-fil-A.

2. It is immediate. Both Facebook and Twitter are pretty immediate in their use. Twitter is the best for this, because I can usually respond to someone’s mention within a couple of minutes, and at the most a couple of hours. I work to stay as up to date with it so that I can respond to any questions, comments, or even concerns as quickly as possible.

3. It is our customer service. With both Facebook and Twitter being so immediate and easy to respond to, we are able to respond and work to resolve any issues quicker than usual. We have the corporate customer service, Chick-fil-A Cares, which is great and please continue using, but it takes some time for them to respond. We are able to respond within minutes for a tweet or a couple of hours for Facebook. So please use both of these. They are a way in which we can serve you better.

4. Finally, we want to use both of these as place for you to find out about giveaways, promotions, activities, and events. We will continue to do Facebook and Twitter specific giveaways and promotions and hope to make them fun and something where Twitter and Facebook will never be boring for you our fans.

Thanks for all the support that you have shown us! We are excited to work even harder to serve you!