Why we use Twitter and Facebook.

Photo courtesy of Flickr/Matt Hamm

As most of you know, we did a recent survey about Twitter, Facebook, and this blog. We wanted to find out what our fans think of our use of them and how we can make them better.

So here are some reason why we use them.

1. You are on it. We want to be able to interact with you and build relationships with our guests and fans that come to Chick-fil-A. We really do care about all of you and are so appreciative of your support for Chick-fil-A.

2. It is immediate. Both Facebook and Twitter are pretty immediate in their use. Twitter is the best for this, because I can usually respond to someone’s mention within a couple of minutes, and at the most a couple of hours. I work to stay as up to date with it so that I can respond to any questions, comments, or even concerns as quickly as possible.

3. It is our customer service. With both Facebook and Twitter being so immediate and easy to respond to, we are able to respond and work to resolve any issues quicker than usual. We have the corporate customer service, Chick-fil-A Cares, which is great and please continue using, but it takes some time for them to respond. We are able to respond within minutes for a tweet or a couple of hours for Facebook. So please use both of these. They are a way in which we can serve you better.

4. Finally, we want to use both of these as place for you to find out about giveaways, promotions, activities, and events. We will continue to do Facebook and Twitter specific giveaways and promotions and hope to make them fun and something where Twitter and Facebook will never be boring for you our fans.

Thanks for all the support that you have shown us! We are excited to work even harder to serve you!

Are you using social media?

The title is a pretty obvious question isn’t it? Pretty much everyone uses social media, and if you are actually reading this blog, you of course are on it right now!

So, why even ask?

Because there is a difference between “using” social media and “being on” social media.

Everybody is “on” Facebook, but are you “using” Facebook?

Small businesses everywhere need to be on as many avenues of social media that they can be.

Facebook, Twitter, Texting, Blogs, Flickr, etc…

Now, I say all of this not meaning that you use social media to try to make as much money as you can off of it. That is the absolute wrong way to go about doing it.

Can you make money off of it? Yes. Is that the point? No.

Social media is an extension of yourself. It is an extension of your company into the world so that you can interact with your friends and fans.

Don’t use social media for yourself.

Let your fans interact on it and talk to you. It’s for building relationships, carrying on conversations, providing feedback, and most importantly customer service. The only type of promoting that should take place in social media is something that will be of a benefit to your friends and fans.

Even with this blog, the purpose is to not promote Chick-fil-A, but rather to talk with you about the community, give tips and insights that we have learned, talk to you about what you want to talk about and not ever shove promotions down your throat trying to force you to give us money.

That’s not what Chick-fil-A is about and that’s not what social media is about.

Social media is about reaching out and building relationships.

It doesn’t matter whether you are a small business or someone who only has Facebook, everyone can use it to reach out to friends and create a community.

Comment below and let me know how you are using social media. Are you taking your passion and building a community around it?