Why we use Twitter and Facebook.

Photo courtesy of Flickr/Matt Hamm

As most of you know, we did a recent survey about Twitter, Facebook, and this blog. We wanted to find out what our fans think of our use of them and how we can make them better.

So here are some reason why we use them.

1. You are on it. We want to be able to interact with you and build relationships with our guests and fans that come to Chick-fil-A. We really do care about all of you and are so appreciative of your support for Chick-fil-A.

2. It is immediate. Both Facebook and Twitter are pretty immediate in their use. Twitter is the best for this, because I can usually respond to someone’s mention within a couple of minutes, and at the most a couple of hours. I work to stay as up to date with it so that I can respond to any questions, comments, or even concerns as quickly as possible.

3. It is our customer service. With both Facebook and Twitter being so immediate and easy to respond to, we are able to respond and work to resolve any issues quicker than usual. We have the corporate customer service, Chick-fil-A Cares, which is great and please continue using, but it takes some time for them to respond. We are able to respond within minutes for a tweet or a couple of hours for Facebook. So please use both of these. They are a way in which we can serve you better.

4. Finally, we want to use both of these as place for you to find out about giveaways, promotions, activities, and events. We will continue to do Facebook and Twitter specific giveaways and promotions and hope to make them fun and something where Twitter and Facebook will never be boring for you our fans.

Thanks for all the support that you have shown us! We are excited to work even harder to serve you!

Getting involved.

Community is something that requires effort and commitment. A community is a group of individuals that are grouped around a common trait or cause. Commonly when people think about community we think about the neighborhood that we live in. Community is often formed because of our geographical location.

I think there is another type of community that is formed from common passions, hobbies, and interests. This is community with connections, and community with a purpose.

When you think about it there are lots of communities around us. Churches, schools, organizations, book clubs, it goes on and on. All of those communities exist to build connections with people, they have a goal in mind. If you are in a book club you have the goal of reading through books and then critically analyzing and evaluating them to get the most out of what the author had to say. A school is a community, you or your children go to for the purpose of learning and building relationships with fellow peers. The teachers are committed to teaching and the students are (or should be) committed to learning.

When people are committed to their community and get involved in their community, they will be able to accomplish those goals. Take the book club example again. You want to start a book club and you end up getting 50 people to come. Before the meeting though, everyone was supposed to read the first chapter in the chosen book. Its the big day of the first meeting and you are really excited! You have the chapter read, notes all over the margins, and you even read other articles about the book. You gave your 100% into this because you are passionate about it. So, everyone shows up and you ask what they thought about the chapter, and all you get are blank stares from everyone…no one read the chapter! Now you can’t talk with anyone about it, the whole book club is pointless.

Maybe you have been in a group or organization like that, where one person is committed but the rest are not. Its rough. Everyone, or at least the majority has to be involved for the group to succeed.

Community is successful when people are involved. When you have a group, organization, church, or school that has people but no one cares or gets involved, all  you have is a gathering of people. Get involved in your community, and if there isn’t a community that is based around your passions, interests, or hobbies, then start one!

Get involved with the people around you, build relationships, start communities, help your friends out. We will realize that one day our entire city will be a community centered on building communities and relationships with others.

Are you using social media?

The title is a pretty obvious question isn’t it? Pretty much everyone uses social media, and if you are actually reading this blog, you of course are on it right now!

So, why even ask?

Because there is a difference between “using” social media and “being on” social media.

Everybody is “on” Facebook, but are you “using” Facebook?

Small businesses everywhere need to be on as many avenues of social media that they can be.

Facebook, Twitter, Texting, Blogs, Flickr, etc…

Now, I say all of this not meaning that you use social media to try to make as much money as you can off of it. That is the absolute wrong way to go about doing it.

Can you make money off of it? Yes. Is that the point? No.

Social media is an extension of yourself. It is an extension of your company into the world so that you can interact with your friends and fans.

Don’t use social media for yourself.

Let your fans interact on it and talk to you. It’s for building relationships, carrying on conversations, providing feedback, and most importantly customer service. The only type of promoting that should take place in social media is something that will be of a benefit to your friends and fans.

Even with this blog, the purpose is to not promote Chick-fil-A, but rather to talk with you about the community, give tips and insights that we have learned, talk to you about what you want to talk about and not ever shove promotions down your throat trying to force you to give us money.

That’s not what Chick-fil-A is about and that’s not what social media is about.

Social media is about reaching out and building relationships.

It doesn’t matter whether you are a small business or someone who only has Facebook, everyone can use it to reach out to friends and create a community.

Comment below and let me know how you are using social media. Are you taking your passion and building a community around it?

So you want to raise some money?

Fundraisers are something that we get asked about a lot. It is at the core of a lot of organizations within the community and a way that can help grow the community. They sure are hard to pull off though. Sometimes they go great and sometimes not so great.

I just wanted to share with you a couple of tips that we have discovered through our fundraisers to try to help you in your fundraising ventures.

1. It’s all about the people.

Your fundraising event shouldn’t be about the creative way in which you are trying to raise funds. It honestly shouldn’t even be about the cause that your organization stands for. It’s about the people that stand for that cause. Programs, organizations, and causes will not accomplish anything in themselves, the organization or cause creates momentum in the community because of the people that stand for it.

2. Use people.

People are your greatest asset. Use them to reach out to the community by going out and meeting people in the community and sharing with them about the organization. They need to be passionate for the cause. People will support organizations because of people, not because of events.

Are you catching my whole point? It’s people. People are the key to a successful fundraising event. It is important to have a creative event and a worthy cause for people to support, but those in and of themselves accomplish nothing without an incredible group of people behind them to build relationships with the people in the community.