Getting the word out.

Talk.

Fundraisers will never succeed if the word doesn’t get out about the organization and what it stands for.

It is a very daunting task to try and go out and talk to EVERYONE about your organization to work to get them to support you.

So, don’t talk to everyone, talk to your audience.

Your audience consists of people who are inclined to give to your organization, and would follow your organization on a regular basis.* People in your audience are people who can connect with your organization and find reasons to want to follow you on a daily basis and help out with your organization.

Don’t look to raise money…raise people.

Go out and talk to people to find connections between them and your organization. If you do, people will naturally give.

Once you have found the connection with that person and you have established the relationship with them, then you can begin promoting your events to them.

You must build an audience before promoting your event.

* Fried, Jason & Hansson, David. Rework.

Tags: Audience, Events, Fundraiser, Promote, Talk